Um, what is this?

So, being a crochet gal like I am I can always appreciate good workmanship and design. I also keep an eye for things I might like for myself. I have been noticing the scarflet look lately, you know kind of a chunky collar in a really scrumptious yarn. My eyes caught on this today. I really can't believe this is not a joke, and in the description they say that "hip girls everywhere can't wait to get their hand on this". um yea. not sure what else to say, but if you disagree with me and have an extra $159 dollars (uh huh it costs 159$!!!) you can purchase it here... http://www.etsy.com/view_listing.php?listing_id=31748195&ref=fp_feat_6